Falcons had a more modern appearance by the time they came onto the market about 10 years after the Holden, and progressed from the ponton look of Holden into a more integrated shape, thereby doing away with the engine bulge, fender shapes & curved trunk into a 3 box design that would last for many decades until the rise of the CUV of today.
The evolution of car shapes is a very interesting one, beginning as they did from a horseless carriage with a motor, to the powerful, safe & quite efficient car of today.

To my mind there is something very attractive about the shape of cars before, say 1955, when cars in North America underwent a dramatic change in appearance - they were usually very outdated underneath, with cart springs, pre-war engines & poor brakes. And perhaps they needed refined chassis far less that European cars, because that was the time when the wonderfully useful Interstate system of wide, divided, gently curving freeways was put in place. So a big, clumsy car with a floaty ride was popular...for a while until Ralph Nader exposed GM shortcuts in his famous book Unsafe At Any Speed which was an attack upon Chevrolet's attempt at a smaller car - the somewhat Volkswagen mimicking (by having a rear air-cooled engine) Corvair.
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